Real Estate Technology: What To Expect In 2018

Innovations in technology can change the way people do business.  As the real estate industry braces for more success in 2018, here are some of the processes and devices that will contribute to the industry’s growth:

Smart home features:  Equipping a home with smart devices used to be an expensive project.  As the technology becomes more accessible, more homes are being transformed for the convenience of homeowners.  Having smart devices and similar features also increase a home’s value and are very much in demand.

Image source: Bbc.co.uk

Mobile technology: Millennials and Generation Y are now the most powerful buyers.  Their preference for online and mobile sites in searching for the perfect property drove the industry to resurgence.  For 2018, organic searches, analytics, big data, and augmented reality will all make the mobile experience richer for potential buyers.

Analytics:  The expertise of real estate professionals will be put to the test especially when it comes to dealing with well-informed clients.  However, this shouldn’t make them anxious.  By integrating analytics into their marketing, they’ll be one step ahead of competitors and clients.  Using analytics will also empower real estate professionals to confidently communicate what they know about the market.

Image source: Digitaltrends.com

Using these up-and-coming technologies in the real estate business will broaden the opportunities for growth and profit.  These trends will not only benefit the buyers but also the agents and brokers who are always on the lookout for hot properties.

Al Hartman is a real estate industry veteran and founder of Hartman Management, one of the leading property management companies in Dallas and Houston, Texas. Visit this page for updates on the real estate industry.